Strategy · Technology · Design

Digital products, engineered with tasteful intelligence.

Smylyx is a boutique consultancy that turns complex problems into elegant, high-performing software — pairing research-grade rigour with a genuinely human craft. Strategy, IT consultancy, development and design, under one roof.

Startups & scale-ups SMEs Public sector E-commerce
London-registered · Est. 2016 Company No. 10325550 Led personally by Anton Joha Strategy → Design → Engineering → Launch
What we do

Consultancy across the whole journey

From first strategy to shipped product — and everything in between.

Strategy & management consulting

Clarify direction, roadmaps and priorities. We help you decide what to build, and why.

IT consultancy

Strategic sourcing, procurement and governance — smarter decisions on vendors, systems and spend.

Software & app development

Custom web and mobile applications, engineered to be fast, reliable and a pleasure to maintain.

Product & UX design

Design systems, interfaces and experiences with accessibility and craft built in from the start.

Research & insight

Customised research that grounds every decision in evidence, not guesswork.

Cloud & infrastructure

Scalable, secure foundations and the ongoing consultancy support to keep them healthy.

Best place to start

The Digital & IT Health Check

A fixed-fee, expert review of your technology, systems and digital setup — reviewed personally by Anton. You get a written findings report, a prioritised action plan, and a 45-minute results call.

  • Independent review of your IT, systems & digital presence
  • Prioritised, plain-English action plan
  • 45-minute results call
  • Delivered within days — fixed scope, fixed fee
£499 one-off
Get the Health Check See all services
How we work

A clear path from idea to impact

1

Strategy

We start by understanding the problem deeply — your goals, constraints, users and context — and agree what success looks like.

2

Design

We shape the solution: architecture, experience and interface, designed for clarity, accessibility and craft.

3

Engineering

We build the smallest thing that solves it beautifully — robust, tested and maintainable code.

4

Launch

We ship, measure and make sure it performs in the real world, not just the demo.

5

Iteration

We keep improving — informed by data and real usage — so the product compounds in value.

Smylyx studio
The expert behind your project
AJ
Anton Simon Jacob Robert JohaFounder & Principal Consultant

Every Smylyx engagement is led personally by Anton. He brings strategy, technology and design together under one roof — so you get senior, joined-up thinking rather than a hand-off between departments.

  • Strategy, roadmaps & management consulting
  • IT sourcing, procurement & governance
  • Software & app development
  • Product & UX design
2016
Established
1:1
Senior-led, every project
4
Disciplines, one team
UK
Registered & based
Ways to work with us

Simple, transparent pricing

Start small and fixed-fee, or commission a full project. Larger engagements are scoped to your needs.

Strategy Call

A focused 60-minute session to unblock a decision.
£150
  • 60 minutes, one-to-one with Anton
  • Any tech, product or growth challenge
  • Clear, actionable notes
Book a call
Most popular

Digital & IT Health Check

A full expert review with report & action plan.
£499
  • Independent review of your setup
  • Written findings + prioritised plan
  • 45-minute results call
  • Delivered in days
Get started

Procurement Toolkit

Templates & checklists you can use today.
£49
  • Vendor-evaluation scorecards
  • Procurement + RFP templates
  • IT-governance framework
  • Instant download
Get the toolkit
Need a full build or ongoing retainer? Request a proposal →

Let's build something exceptional

Book a free, no-obligation consultation and we'll tell you honestly how we can help — and whether we're the right fit.